在十大网博靠谱平台数字，我们喜欢采访我们的会员，以了解更多十大网博靠谱平台他们在大十大网博靠谱平台数字和技术领域所做的工作. This week we're speaking with John Keating, Managing Director of Dark Horse, a digital agency specialising in SEO, PPC & Paid Social based in Altrincham.
What does your organisation do?
我们是一家数字代理商，拥有一支了解PPC的令人难以置信的专家团队, SEO and Paid Social inside out.
数字行业的大多数人还没有听说过我们，但我们不像其他机构. We don’t hide behind classic agency bullsh**t. We do things differently.
Dark Horse was built out of necessity. When we were client side, we used to hire agencies like everybody else, 我们对糟糕的机构对待我们的方式感到失望.
We were fed up of flashy, automated reports with no insight. 当一个更大的客户出现时，我们已经厌倦了把我们的客户交给资历较浅的人. 我们厌倦了缺乏沟通，不得不乞求别人提出积极的想法.
Enough was enough. Someone needed to step up and shake things up. 我们反对现状，我们正在重新定义什么是成功.
你认为目前科技行业面临的最大问题是什么?
我们亲眼看到，我们这个行业最大的问题是对诚实的需求, trust and humanity. 品牌渴望与易于合作且工作方式透明的数字代理商合作.
机构很容易躲在虚荣心指标和技术术语背后. Things need to change.
But the same goes for huge brands too. 每周都会出现另一家电子商务零售商虐待员工或数据处理不当的新闻头条. 这些品牌给整个行业投下了长长的阴影，把我们的信任视为理所当然.
我们与处于劣势的品牌合作，也与那些通过关心诚实和信任而将走向顶峰的新兴品牌合作. We work only with those who share the same values as us, and who are tired of big players caring only about themselves.
What is your organisation’s biggest achievement?
We’re a new agency, and we turned one in December. Despite this, we welcomed a roster of clients who were looking for someone new, including Broderick’s, Grindstore, Superfoods and Element Games.
我们还吸引了新的团队成员，他们正在寻找一种新的工作方式，包括新的PPC负责人, 搜索引擎优化主管和营销主管，他们都在努力工作，将代理机构提升到一个新的水平.
最后，在全球流行病和经济崩溃期间，我们的营业额增加了50%.
Many businesses were affected during this time, our clients included, but together we managed to continue smashing growth targets.
这一趋势在黑马继续，预计营业额为1英镑.5million by December 2021. But we won’t be stopping there, this is only the beginning.
你认为你的组织面临的最大挑战是什么?
There is no doubt that the pandemic has hit everyone hard. Mentally, it’s been incredibly tough for a lot of people. 在黑马，我们是一群狼，我们会采取任何必要的手段来适应和生存.
We maintain what makes us Dark Horse in any way possible. The pack lives on through Zoom or Teams calls.
With that being said, 我们已经尽了最大的努力为团队维持一个积极的工作环境. 我们给员工打了心理健康电话，让他们与团队联系，并提供支持，最终, 我们也喜欢这些电话，因为它们让我们有一个很好的聊天和彼此笑.
Looking after your mental health is important for everyone. We believe in compassion, acceptance, and education, 我们相信，在这个要求非常高的数字行业，我们都可以帮助改善心理健康.
你认为十大网博靠谱平台科技行业的未来会是什么样子?
作为一个北方人，我们和南方人有一些不同. We’re a friendly, charming, humble bunch. 我们有最好的口音，我们做更好的馅饼，更好的啤酒，更好的乐队，更好的足球队... anything the South can do, we do it better. The same goes for our agencies.
We don’t shy away from hard work and graft. 十大网博靠谱平台带来了工业革命，就像我们今天带来了数字革命一样. 我们正在挑战伦敦数字代理公司的巨人，并打出众所周知的“石头”.
It’s not just our agencies either, it’s the people too. 北方人对工作有不同的态度——我们努力工作，奖励努力工作.
An example of this would be when we took on an apprentice. It’s always a risk bringing on a new member of the team, whether they’re an apprentice or have 20+ years’ experience. However, 在黑马，我们感谢她的辛勤工作和决心，帮助公司成长. She joined our pack and is with us years on.
Anyone who lives up to this mentality is welcome in our team.
伦敦正迅速失去昔日数字和电子商务中心的地位——这对英国北部来说只能是一个积极的变化. The pandemic has also proven that brands are no longer limited to their local area when finding an agency they want to work with; brands can look for agencies located across the UK.
Tell us something that we might not know about your company?
你可能不太了解《澳门十大正规赌博娱乐平台》，但别担心, you’ll know about us very soon.
Thank you John!
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